Guest: Todd Breen of Virtually Incredible, Surevestor and Home Property Management
Todd has always been a visionary in the property management industry and was one of the first to use video in his property management company. His company Virtually Incredible started as a place to train others on how to use video in their business. It has since expanded over the years to include outsourcing solutions for property management companies such as leasing line, video SEO, and tenant screening services. Todd talks about how he scaled his different businesses by both using outsourcing as well as building an outsourcing company.
Visionary vs System Integrator Roles
Steve discusses how the visionary role in a company is different than the systems integrator role and the importance of both. Sometimes you need to wear two hats and have the visionary interject their ideas into a systemized company so it doesn’t get stuck in a routine by-the-book mentality and risk missing new, fresh ideas.
Keeping your finger on the pulse of the company
Todd, Steve, and Alex discuss how involved they are in different aspects of the business in order to keep an eye on how things are going and to be able to take KPIs and identify problems early to implement a correction. There are benefits to having team members evaluate performance themselves to come up with ways to improve systems. A great company has a balance of upper management having their finger on the pulse of the company and making decisions on the company’s path forward while also taking in account any feedback from the staff that has the better feel for the customer/client’s experience.
Setting company values
Establishing company values is important in business, and using these values in your praise/critique of staff performance has proven to be very effective in building companies with a strong core set of values shared by all employees. When hiring employees from a different culture, Todd found it was important for HR to screen for a match of values when hiring.
Do you have set values in your company?
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