Property Mastermind Show – Host: Brad Larsen
Marketing and Fast Growth with Steve Rozenberg
In this episode, we talk quite a bit about these satellite offices. Topics we cover include the financial and expense questions to consider when setting up a satellite office as well as the SEO challenges of having these offices. We also talk about the challenges that come with quick growth. Steve explains that about 50% of people and systems break under this kind of pressure, and we talk about solutions and strategies for managing this.
We also spend a while discussing marketing. Again, the importance of SEO becomes clear, but Steve offers some great suggestions for ways to increase exposure, and we explore the fact that great, value-added content isn’t limited to blogs.